Did you know that marketing automation can potentially boost sales productivity by 14.5% and cut marketing costs by 12.2%? This technology allows you to personalise your customer’s experience at a much higher level. In this article, we discuss how exactly this is done and the benefits it brings.
How Marketing Automation Personalises Customer Experience
Personalisation is important for any business wanting to succeed in its industry. Marketing automation, defining the future of digital marketing, can make it possible to deliver personalised customer experiences quickly and at a long scale. Here is how it works:
Collecting and Analysing Customer Data
To personalise experiences, you first need to know what your customers like and how they behave. Marketing automation helps collect data from places like your website or past purchases. This data is then used to understand each customer better so the relevant messages and offers can be sent to them. You can get expert help to find the automation tool beneficial for your company.
Customer Segmentation for Personalised Messages
The next step is to divide your customers into specific groups based on their interests, behaviours, or past actions. Using automation tools, you can create segments like first buyers, frequent buyers, first-time visitors, and even customers who abandon their carts. Once these groups are formed, personalised messages can be sent that speak directly to each segment’s needs.
Delivering Timely and Relevant Content
Personalisation doesn’t mean you just send customised messages; you also have to deliver the right message at the right time. It is really important to make sure that the content reaches your customers when it’s most relevant to them. With marketing automation, it is easy to schedule and send messages at the perfect time without fear of any delay.
Automating Interactions Across Channels
Personalisation is most effective when it reaches customers through multiple channels, such as social media sites or email. Automating your marketing strategies will help you deliver messages to different segments across all the platforms you choose without putting in any extra effort. This is likely one of the greatest benefits of such automation tools.
Personalised Sales Follow-ups
Automation guarantees that no lead is ever forgotten. Through market automation, you can send follow-up messages customised to the customer’s action, like a product reminder or a specific offer. This keeps customers interested in the product or service you are promoting. Through this hyper-personalisation, you’ll be able to convert a one-time shopper to a repeat customer.
Conclusion
Automating your marketing tactics makes personalisation easy, especially if you are scaling your business. You can create a much more meaningful and engaging experience for your customers, boost those stuck sales, and cut down on your previous marketing costs.
If you are struggling with automating tools and want guidance and help learning what is best for your business, you can contact Alex Smale for a consultation. With my help, you will be able to understand the exact marketing strategy and automation you need to do and see your business growing in no time!