Frequently Asked Questions About Digital Marketing

 

The organic marketing game has changed. Gone are the days of needing hundreds of thousands of followers to get any traction with your posts and videos.

TikTok changed that and everyone else has followed suit. If it’s good enough, your first post can go viral and get millions of views. But equally, that same post the next day might not get anything.

So aggressive creative testing organically until you dial in the attention is one of the fastest and cheapest ways to gain interest for your business.

And when you’ve found organic content that flies, use that content as your ad creative to turbo-charge its reach.

 

 

The days of laser-focussed targeting are long behind us. We’re now in an age of machine learning. The creative is the targeting and has been for the last few years.

The ad platforms can now read and listen to the ads. Hear who you’re looking for. Hear what they need. And then it will go and find those people for you better than any human-set targeting could ever hope to do.

So no more keyword research. Focus on making the creatives for your ads as good as you possibly can.

 

 

Of course, the standard answer will always be, it depends on who you’re going after and what you’re selling.

But I would say one of the most underrated and underused platforms at the moment is still YouTube paid ads.

It has a vast amount of ad inventory, because every video watched is a potential ad placement. And there are billions of those every day.

And the barrier to entry is much higher than say, Facebook, because you need the knowhow to create a high-quality advert that will convert on YouTube.

Instead of the lemonade stand level of advertising you can get away with on Facebook with basic images and no idea.

 

 

To define digital marketing, we need to break it down into the two seperate words first.

 

digital [pronounced dij-i-tl] is an adjective meaning ‘pertaining to, noting, or making use of computers and computerized technologies, including the internet’.

 

marketing [pronounced mahr-ki-ting] is a noun meaning ‘the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling’.

 

So ‘digital marketing’ can be defined as computerised activities, especially on the internet, that are involved in the transfer of goods including advertising and promotion.

 

 

To answer this question, there are a few conditions that need to be met.

 

If any of the above conditions are ‘no’, then you might find that digital marketing is not worth it. But, if all three are a ‘yes’, then the likelyhood is, digital marketing could be one of the best investments you make in your business.

 

 

As we all become more and more accustomed to communicating online, being entertained online and working online, our attention becomes increasingly focussed in the digital space, and away from more traditional locations.

 

Marketing is all about gaining attention, and so the future of digital marketing will go where the attention goes.

 

 

There are many jobs now in the digital marketing space. Here are a few of the most popular ones:

 

 

 

Only people with a lot of experience and expertise in digital marketing should start an agency, because a business will only hire an agency when they require expertise and experience that exceeds their own.

 

As an agency owner, it’s vital that you are able to get results for your clients consistently with confidence. Because businesses will rely on your skills to survive and thrive.

 

 

Salaries in the digital marketing space vary a lot, depending on the role and experience.

 

They can range from £27,000 per year at the bottom of the range, through to hundreds of thousands at the top for the best experts.

 

The higher salaries are usually due to profit or revenue share agreements whereby the digital marketer has a vested interest in the success of their clients.

 

 

One of the best ways to use digital marketing to make money is to have a product of your own to sell. With the best and most profitable products being digital products, as they have a much smaller cost of production.

 

Digital marketing can be expensive, and so if you can create a product where the only real cost is marketing. It’s possible to create a business with a 3X, 5X or even up to 20X return on investment.

 

 

There are many, many ways you can use digital marketing to create leads for your business.

 

Some of the most popular are: