Frequently Asked Questions About Digital Marketing

 

What is the definition of digital marketing?

 
To define digital marketing, we need to break it down into the two seperate words first.
 
digital [pronounced dij-i-tl] is an adjective meaning ‘pertaining to, noting, or making use of computers and computerized technologies, including the internet’.
 
marketing [pronounced mahr-ki-ting] is a noun meaning ‘the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling’.
 
So ‘digital marketing’ can be defined as computerised activities, especially on the internet, that are involved in the transfer of goods including advertising and promotion.
 

 

Is digital marketing worth it?

 
To answer this question, there are a few conditions that need to be met.
 
  1. Do you have a product or service of value you can sell?
  2. Is the value of that product or service high enough to produced an ROI (return on investment) with paid marketing?
  3. Do you have the necessary skills to market effectively online? Or, do you have access to an expert who can do it effectively for you?
If any of the above conditions are ‘no’, then you might find that digital marketing is not worth it. But, if all three are a ‘yes’, then the likelyhood is, digital marketing could be one of the best investments you make in your business.
 

 

Why is digital marketing the future?

 
As we all become more and more accustomed to communicating online, being entertained online and working online, our attention becomes increasingly focussed in the digital space, and away from more traditional locations.
 
Marketing is all about gaining attention, and so the future of digital marketing will go where the attention goes.
 

 

What jobs are there in digital marketing?

 
There are many jobs now in the digital marketing space. Here are a few of the most popular ones:
 
  • Media Buyer – Someone who runs paid social media campaigns
  • Email Copywriter – Someone who writes good quality email marketing copy
  • SEO Specialist – Someone who is expert in improving a website’s search engine ranking
  • Content Creator – Someone who creates organic content for social channels
 

 

Should I start a digital marketing agency?

 
Only people with a lot of experience and expertise in digital marketing should start an agency, because a business will only hire an agency when they require expertise and experience that exceeds their own.
 
As an agency owner, it’s vital that you are able to get results for your clients consistently with confidence. Because businesses will rely on your skills to survive and thrive.
 

 

What is a typical digital marketer salary?

 
Salaries in the digital marketing space vary a lot, depending on the role and experience.
 
They can range from £27,000 per year at the bottom of the range, through to hundreds of thousands at the top for the best experts.
 
The higher salaries are usually due to profit or revenue share agreements whereby the digital marketer has a vested interest in the success of their clients.
 

 

What is the best way to use digital marketing to make money?

 
One of the best ways to use digital marketing to make money is to have a product of your own to sell. With the best and most profitable products being digital products, as they have a much smaller cost of production.
 
Digital marketing can be expensive, and so if you can create a product where the only real cost is marketing. It’s possible to create a business with a 3X, 5X or even up to 20X return on investment.
 

 

What are the ways you can use digital marketing to generate leads?

 
There are many, many ways you can use digital marketing to create leads for your business.
 
Some of the most popular are:
 
  • Driving traffic to a landing page with a free lead magnet
  • Webinars or online workshops where you can teach some value in a short time-frame.
  • Optimizing your website with SEO (search engine optimization) so that your website appears higher up in search engine results
  • Organic social media posting – growing a social media audience and driving them towards an opt-in page to capture their details.